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This effect was particularly strong when individuals were faced with a large number of partners.
In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options.
Knowing how your environment influences your mind-set, a quality known as ecological rationality, can help you make the choices that are best for you.
Decisions, Decisions Traditional dating can seem haphazard, contingent on seemingly minor details such as whether you signed up for the right yoga class or patronized the same bar as your future love interest.
The concept of rapid-fire dating has gained tremendous popularity, spreading to cities all over the world.
One speed-dating company in New York City, for example, holds a gathering almost every day.
Speed-dating events can promote a particular decision-making style that might not always work in our favor.