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We will try and help you create a bug-out plan and cover the basics of retreat selection by using an easy outline that forces you to really think through this critical aspect of survival.

‘Bugging Out’ may be one of the most discussed topics in the Survival and Preparedness world topped only by everyone’s favorite genre; firearms.

As you can see, it’s very similar to the first variation of the 4 Ps. The idea is that each detail is valuable on its own.

But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. But when you string these details together – e.g., over a series of emails to nurture leads, make a sale or nurture a customer – they become exceptionally persuasive.

For example, if you were to host a webinar with a special guest like Unbounce’s Georgiana Laudi, you might write: When you promote a post on Facebook, do you get the clicks, comments and likes other people seem to get?

Thousands of singles join online dating sites every day. View photos and profiles of fun, like-minded singles.

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You need your testimonials to be believable, to be credible and to be worth your prospect’s time. Importantly, in the emails preceding the PAS email, you want to finish by introducing a new problem at the end of it.

The testimonial isn’t for your benefit; it’s for your prospect’s. The promise, then, becomes to teach people how to solve that problem in the next email.

It will be a trying time for all involved, but success can be achieved if you a clear and concise strategy in place. Solar storm, nuclear EMP, or a derivatives crash; any one of these could trigger a national or worldwide socio-economic collapse on a scale nobody has ever seen, with the subsequent destruction of life, liberty and property almost unimaginable.

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