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Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

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Today many people are familiar with this puzzle and its solution.

Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.

your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.

The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots.

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